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Imagine you're a new company trying to break into the increasingly saturated tuner market. You couldn't have picked a worse
time to compete in the one area that could easily be called the most competitive-wheels. You need a way of setting your new
rims apart from the rest, and more importantly, a car with a broad enough appeal to showcase the new wheels to the masses.
ssIX, based in Tampa, Fla., designed its first wheel in 2006. Built exclusively for the company by Racing Hart's RH division,
the ssIX P521 offers the styling of RH's 19-inch only R5 Pro in a more palatable 18-inch diameter. The new 18-inch wheel is
designed specifically for the WRX STI and Lancer Evolution, with sizes ranging from 18x8 to 18x10.
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By the time you've finished fantasizing about your next modified car, Isaiah Rodriguez will likely have already bought it,
boosted it, painted it and sold it to move on to the next car. Yep, if there were such a thing as a modified car player, Rodriguez
would be it, leaving a wake of broken-hearted past projects behind for the next guy to console. You might be thinking you
can relate. But consider this: In 2006 alone, he pimped a Lotus Elise, turbocharged an S2000, ducked for cover in a Mini Cooper,
hooked up an M3 and wheelied around on a Ducati 749S. Now think about this: he bought them all new and he's already sold half
of them.
Check out The Cars!
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